*Brand wanted to leverage retail ecommerce to make their spend and budgets more efficient.
| SOLUTION
They partnered with Pear and launched a Pear Connect test campaign for one of the brand’s most popular products on Meta, with a goal of $11 Cost-Per-Retailer Visit.
| RESULTS
By bypassing the landing page with one-click, in-ad unit shoppability, Pear Connect brought the cost it takes to bridge to a retailer page down to $0.38.
Compared to *Brand’s goal of $11 Cost-Per-Retailer-Visit, Pear 29x’d performance.
*Brand name redacted for confidentiality.
$0.38 Cost-Per-Retailer-Visit compared to $11 goal
