|  GOAL

A leading consumer products company wanted to increase the Add-to-Cart (ATC) rate for a new product they were launching.

|  CHALLENGE

The company was rolling out a new, premium bug spray and experiencing awareness and consideration challenges at the initial launch.

|  SOLUTION

Pear helped the company conduct a split-test gaging consumer price sensitivity, which included a $0.50 off rebate, a $1.00 off rebate, and a no rebate option served to consumers on shoppable landing pages.

Both rebate options led to a 75% increase in purchases and a 300% increase in total Add-to-Carts.