|  GOAL

Liquid Death wanted to discontinue their direct-to-consumer (DTC) channel and rely on Amazon and retail to drive sales. 

|  CHALLENGE

DTC fulfillment became prohibitively expensive and distracting for Liquid Death’s core competency, so they needed a way to connect shoppers to both Amazon and retail from their website. Liquid Death needed full retailer coverage and shoppability in order to comfortably eliminate their DTC offering. 

|  SOLUTION

Pear created the Shoppable PDP, a one-click retail ecommerce solution embedded directly onto brands’ product detail pages (PDPs). Liquid Death was then able to recreate DTC-like shopping experiences at retail directly from their website, without the pain of fulfillment.