As a beverage company, Sparkling Ice is heavily reliant on the retail channel but wanted to use ecommerce performance marketing to drive better results.
| SOLUTION
Sparkling Ice utilized Pear’s Store Locator, Shoppable PDPs, and Landing Pages to create shoppable experiences across their onsite and offsite shoppable media, while building digital audiences for retargeting, lookalikes, and optimized campaigns.
| RESULT
Using this dataset as part of their advertising strategy led to a Retailer Visit rate 20x higher than the category benchmark and a purchase rate 15x the category benchmark.
