Case Studies 818 Tequila
818 Tequila Uses Shopper Choice to
Drive Awareness at Retail
| GOAL
Operating in a highly regulated industry, 818 Tequila wanted to strategically use media to build awareness around where consumers can purchase their products at retail.
| STRATEGY
818 Tequila leveraged Pear’s shoppable Landing Pages as part of a social media campaign on Facebook and Instagram, alongside ad impressions driving to specific retailers’ product detail pages.
| RESULTS
Pear created a suite of AlcBev-compliant landing pages leveraging Pear unTied, and the Pear links (with dynamic retail ecommerce) outperformed the retailer-specific links with more than 3x the conversions.
3x conversion rate for Pear links
compared to retailer-specific links