Case Studies   Chevron   818 Tequila

 

818 Tequila Uses Shopper Choice to
Drive Awareness at Retail

GOAL

Operating in a highly regulated industry, 818 Tequila wanted to strategically use media to build awareness around where consumers can purchase their products at retail. 

 

STRATEGY

818 Tequila leveraged Pear’s shoppable Landing Pages as part of a social media campaign on Facebook and Instagram, alongside ad impressions driving to specific retailers’ product detail pages.

 

RESULTS

Pear created a suite of AlcBev-compliant landing pages leveraging Pear unTied, and the Pear links (with dynamic retail ecommerce) outperformed the retailer-specific links with more than 3x the conversions.

 

 

CS_info_Tequilla_3x


3x conversion rate for Pear links
compared to retailer-specific links

 

CSCallOut_818 (2)

 

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