|  GOAL

Operating in a highly regulated industry, one of Pear's partnered tequila brands wanted to strategically use media to build awareness around where consumers can purchase their products at retail. 

|  STRATEGY

The brand leveraged Pear’s shoppable Landing Pages as part of a social media campaign on Facebook and Instagram, alongside ad impressions driving to specific retailers’ product detail pages.

|  RESULTS

Pear created a suite of AlcBev-compliant Landing Pages leveraging Pear unTied, and the Pear links (with dynamic retail ecommerce) outperformed the retailer-specific links with more than 3x the conversions.