Pear Commerce || Case Study

| GOALS & APPROACH

In their fiscal year 2024, Pear won the RFP to be *Brand’s shoppable media partner of choice, which included implementing Shoppable PDPs on their most important brand, supplemented with Shoppable Links for others. *Brand’s shoppability goals included:

Making their owned properties (website, recipes, etc.) and brand media shoppable
Creating paths to purchase to all available retail partners with daily inventory scanning
Increasing retailer selection rates from shoppable experiences

| RESULTS

*Brand tested campaigns driving to Shoppable PDPs and Shoppable Links to measure overall shoppability at retail across six months of data.

Without Pear’s inventory scanning technology, it wouldn’t have been possible to create accurate paths to purchase from *Brand’s experiences to all in-stock retailers in all available geos.

| OUTCOMES

Pear was able to dynamically display paths to purchase to 11x the number of retailers compared to competitors.
*Brand leaned heavier into their Shoppable PDP strategy and saw a 5x increase in clickthrough rates to retailers, relative to Shoppable Links over Q1.
*Brand is expanding its investment in Pear’s shoppable tools, moving every brand in their portfolio to Shoppable PDPs to create more shoppable experiences.

Request demo