Inspiring repeat purchases

| STRATEGICALLY LEVERAGING INSIGHTS & AUDIENCES FOR OPTIMIZED MARKETING

You’ve already built custom audiences of retail ecommerce shoppers at each step of the funnel from your shoppable tools (revisit the pixels section for a refresher). Now, you’ll want to build an even bigger pool of brand loyalists.

Focus on the following channels and strategies to gain repeat shoppers for your brand:

• Social platforms
  Social platforms let you personalize your shopper outreach for more checkouts. Remarket to consumers who’ve purchased—especially with social ads like Pear Connect—to ensure your brand stays top of mind and encourages repeat business. Introduce new products, highlight retailer launches, and keep customers engaged with special offers.
  
  
• Programmatic channels
  Programmatic advertising lets you target customers using data, behavior, and audience lists, just like social media. Use purchase data to create personalized ads featuring products they’ve already bought. Recommend complementary items or upsells to increase future purchases. With tools like Pear Connect, you can highlight related products to engage consumers and enhance your overall brand experience.
  
  
• Email marketing
  Email marketing is a powerful tool for nurturing customer relationships, staying top-of-mind, and driving repeat retail ecommerce purchases. Craft personalized email campaigns using insights and custom audiences. Share relevant product recommendations, exclusive offers, and personalized content that makes future purchases easy. Pear’s Direct-to-Cart links make your email content as actionable as possible. Or, send email subscribers to your shoppable Store Locator or PDPs, so they can quickly choose their favorite retailer from the list of in-stock locations nearby and make a purchase.
  
  
• Lookalike audiences
  Most major ad platforms, such as Meta, Snap, Pinterest, and The Trade Desk, provide tools for building lookalike audiences. Start with your core audience, like repeat buyers. These platforms use advanced algorithms to find patterns and shared traits in the group. Then, they create a lookalike audience—people similar to your original audience. You can use these lookalike audiences in future marketing campaigns on social media or other channels, building a cycle of new potential buyers.
  
  
• Cross-channel consistency
  Getting customers to buy again is a subtle art. Stay consistent with your brand across all media channels to build loyalty naturally. Use coordinated messages and visuals to boost recognition and make your brand feel familiar and trustworthy, encouraging repeat purchases.
  
  
• Community building
  Brands turn trial customers into loyal fans by creating a sense of community. Encourage repeat customers to share reviews and tips. A strong community means loyal, repeat purchasers and added trust for potential buyers.
  
  
• Exceptional customer service
  Delivering positive interactions through your customer service team is one of the most effective ways to foster satisfaction and loyalty. Make it easy for consumers to find your products by responding to every “Where can I find XYZ?” question with a link to your Store Locator or Shoppable PDPs.
  
  Pro tip: Add UTMs to your links to track shoppers looking for your products. This way, you answer their questions with a simple path to purchase while gaining insights to retarget them with future personalized campaigns.