7. Repeat purchases 
8. Sales velocity Case studies
Driving sales velocity at retail
To recap, we just covered how to convert an initial trial customer into a repeat purchaser through retail ecommerce. If you missed it, revisit it here.
This section explores how CPG brands can accomplish a critical retail goal: Boosting sales velocity.
| GROWING YOUR CPG SALES
For CPG brands, sales velocity involves maximizing the speed and volume of product sales across retail channels. At this stage, you want to increase significant consumer demand and quickly convert it into actual purchases. Increasing your transaction frequency leads to higher revenue and overall market growth.
Ways to boost sales velocity:
- Announce new retail partner launches to generate initial awareness and excitement.
- Create minimal-click retail ecommerce journeys for seamless purchases.
- Target your marketing campaigns, particularly for audiences of previous purchasers.
- Monitor your insights in real time to quickly identify trends, opportunities, and areas for improvement.
The core objective of sales velocity is to generate fast, sustainable growth that reinforces the value of your retail partnerships. The results? More distribution opportunities, better shelf placement, and increased marketing support from retailers.
| STRATEGICALLY LEVERAGING SHOPPABLE TOOLS, INSIGHTS, & AUDIENCES
Driving sales velocity at retail can be expensive, difficult to manage, and challenging to scale. Within a brick-and-mortar retailer, your product is one of 10,000+ for customers to choose from. So, the biggest advantage for brands lies in retail ecommerce.
Pixeling your shoppable tools enables you to create highly valuable custom audiences of retail shoppers—essential for growing sales velocity at specific retail partners. These audiences represent users who have already shown a strong intent to explore or purchase your products in retail settings, making them a top priority for targeted campaigns. Targeting custom audiences for specific products or retailers helps make your campaigns more focused, effective, and builds sales momentum.
The following marketing strategies (among others) can effectively boost your brand's sales velocity at retail:
- Paid social campaigns
Pear’s data reveals that paid social is the most effective channel for driving purchases, with optimized campaigns capable of delivering up to 10x better results. Targeted social campaigns are a powerful way to engage specific audiences and generate traffic that converts into sales. By leveraging your ad platforms’ advanced machine learning, custom audiences, and Pear’s shoppable media, you can unlock the full potential of your campaigns across Meta, Snap, Pinterest, and more.
- Showcase a single-retailer Landing Page to boost sales velocity from your ads for a specific product or products at a particular retail partner (example: Starbucks at Target).
- Use Direct-to-Cart links to send shoppers straight from your ads to a retailer’s cart, avoiding dropoff (example: Del Monte at Walmart).
- Launch a Pear Connect campaign for a single retailer to capture 100% click-through rates on ads with a purchase-oriented call to action.
- Organic social campaigns
Organic social campaigns are a simple, cost-effective way to reach your followers. Promote new retailers or product launches with a single-retailer Landing Page or Direct-to-Cart link in your posts. This strategy encourages sales at your select retail partner.
- Email and SMS campaigns
Your email and/or SMS subscribers are a highly qualified audience since they had to opt into these comms. Include a link to a single-retailer Landing Page or Direct-to-Cart links in any of your campaigns promoting new retail partners or launches. - User-generated content (UGC) and customer-generated content (CGC)
Inspire creators and customers to share their experiences with your products through user-generated content (UGC) or consumer-generated content (CGC). Authentic social proof from happy customers builds trust, enhances credibility, and encourages others to make purchases.
With Pear Connect, your brand can seamlessly integrate shoppable features into video content on platforms like Meta or Snap. Maximize your impact by concentrating on one retail partner through a strategic campaign and boost sales velocity with engaging video ads.
