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1. Introduction   Chevron   2. Shoppability   Chevron   3. Actionable Insights

 

Making everything shoppable

Imagine this: Every interaction your customer has with your brand—every click, every scroll, every video view—leads to checkout. From blog content and social media posts to emails, SMS, product pages, and paid ads, anything clickable can be transformed into a seamless shoppable experience. 

Here’s how cutting-edge retail ecommerce technology redefines CPG brand marketing, making it easier than ever to align with consumer preferences.

Meet your consumers where they like to shop 

Why force customers to jump through hoops? Meet shoppers on their terms by connecting onsite and offsite brand media to retailers near your consumers.

Daily-verified stock ensures your customers are only directed to in-stock products at nearby retailers. No more dead-end links or out-of-stock frustrations—just a seamless shopping experience that works on their terms.

Shoppability helps you understand consumer habits 

Making your content shoppable not only simplifies the customer journey but also informs you about your ideal shopper. With user-friendly tools, brands can build highly targeted audiences based on retail ecommerce shopper behaviors. Add actionable insights and your marketing funnel just got a whole lot smarter.

Keep reading to learn about Pear’s shoppable solutions and practical ways to reach and engage your consumers.

Shoppability tip

| PEAR'S BRAND.COM WHERE-TO-BUY EXPERIENCES

Store locator headline

Help consumers find and try your brand with our fully shoppable Store Locator. Deliver the most accurate and efficient purchase paths on the market, accelerating sales. 

Learn more >

Egglife_Pear_Store Locator
Siete and Sparkling Ice PDPs
Shoppable PDPs headline

Enable one-click shoppability at retail right from your brand’s product detail pages (PDPs). Empower consumers with 60x more available retailers than average.

Learn more >

Shoppable Recipes Headline

Fill retail baskets directly from your brand’s recipe pages. You can even customize the other ingredient options, keeping your brand’s items carted and ready for checkout.

Learn more >

Mock_Perdue-Recipe

| PEAR'S OFFSITE SHOPPABLE MEDIA

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Landing pages headline

All your brand campaigns need a shoppable media destination. Our interstitial pages showcase single or multiple products and let your shoppers choose a retailer based on local inventory.

 

Take advantage of customizations like:

  • Traditional: List multiple items with a single-select option at all in-stock retailers.

  • Product Highlights: Show availability for a single product across all your in-stock retailers.

  • Recipes: List several products with a multi-select option at all in-stock retailers in one simple add-to-cart.

  • Sales Velocity: Feature multiple items with a multi-select option at a single partner retailer. 

Learn more > 

Direct-to-Cart Link headline

Boost your brand sales with shoppable links built for frictionless purchases. Reduce shopper drop-off by up to 95% with one-click purchases from your media to select retailers.

Learn more >

Bob Evans Direct-to-cart Link to Walmart
Ark Naturals Pear Connect Facebook Carousel Ads
Pear Connect headline

Seamlessly integrate where-to-buy technology into your social and display ads. With a single click, guide shoppers directly to retailer carts through dynamic digital ads utilizing up-to-date inventory scanning.

Learn more >

 

Pear unTied Headline

AlcBev brands using Pear Connect can sell effectively and compliantly with customizable advertising features specifically designed to follow Tied House laws.

Bonus unTied features:

  • Age-gate your shoppable experiences for consumers 21 and older

  • Add custom legal text or disclosures to all shoppable tools

  • Customize your retailer options to avoid preferential treatment

Learn more >

 

JaMCellars Pear Connect Facebook Carousel Ads

| SHOPPABLE STRATEGIES, TACTICS, AND INSPIRATION BY MARKETING CHANNEL

 

*Note: This list highlights strategies that Pear brands have effectively used to capture a larger share of wallet. While not exhaustive, it offers valuable insights into their success. The Pear team is here to work with your CPG brand to create a custom retail ecommerce strategy tailored to your specific channels and goals. Get started Chevron

 

 

OWNED PROPERTIES

 

  • Ensure your customers can always find and easily purchase your products online or in-store by installing a shoppable Store Locator on your site. Go beyond pins on a map with Pear’s daily inventory scanning to prevent shopper frustration, and display retailer purchase paths directly from the tool. See example  Chevron

    Pro tip: Shoppers using your Store Locator are already primed to purchase, making them an ideal audience for retargeting or creating lookalike audiences across your marketing channels.

  • Enrich your PDPs with purchase intent. Shoppable PDPs can be used in addition to or in place of a DTC option, providing multiple ways to purchase your products online (or in-store). See example (select Find In Stores)  

  • Include Landing Pages or Direct-to-Cart links on all your blog posts and long-form content to create a seamless ecommerce experience, enabling readers to make quick and easy purchases.

  • Creatively build brand loyalty with your onsite recipes! Shoppable Recipes fill baskets so your ingredients sell themselves. You can even let your shoppers choose their favorite in-stock retailer and swap out non-branded products.

EMAIL / SMS

 

  • Turn your next email or text blast into a one-click buying experience. Include “Shop Now” links that guide buyers to the nearest retailer with the product in stock.

  • Create separate campaigns for launching new products leveraging Direct-to-Cart, or link a Sales Velocity Landing Page to announce your partnership with a new retailer.

  • Include your Store Locator and/or Shoppable PDPs in the content or footer of all SMS/email sends to organically create greater retailer awareness and discoverability.

  • Integrate your Pear tools with Klaviyo for custom retail ecommerce audience building and list segmentation.

ORGANIC SOCIAL

 

  • Feature a new product or retailer launch by adding your Store Locator or Direct-to-Cart link in your social bios or Linktree to drive awareness and incremental sales. 

  • Craft compelling organic social media posts that spark excitement for new or limited-edition products, and upcoming retailer launches, letting customers know they can buy your products both online and in-store. 

  • Respond to “where can I find this?” consumer comments on social media by sharing a dynamic Store Locator or a Shoppable Product Detail Page (PDP) that highlights all in-stock retailers within their zip code.

INFLUENCERS

 

  • Encourage partner creators to feature your Store Locator, Shoppable PDP, Landing Page, or Direct-to-Cart Links in their posts or stories to drive where-to-buy awareness for their followers.

  • Allowlist creator content and launch Pear Connect campaigns to bring retail ecommerce directly into the social ad.

  • Work with food bloggers to create Shoppable Recipes featuring your products. Include tasting notes or quick-use ideas in campaigns—you’re not just selling a product, you’re selling outcomes.

  • Collaborate with beauty influencers to show off a new makeup look or self-care routine, and guide consumers to buy with links to your Store Locator or Shoppable PDPs.

PROGRAMMATIC ADS

 

  • Direct your display ads to shoppable Landing Pages (in place of your DTC option or non-shoppable experiences) to meet consumers however they like to buy.

  • Launch Pear Connect HTML5 display ads to bring the where-to-buy tech directly into your ad units. Pear Connect is proven to increase your advertising traffic by 20x.

  • Quickly build top, middle, and bottom-of-funnel audiences through a shoppable Landing Page or Pear Connect campaign. Retarget those audiences using your programmatic ad platform.

PAID SOCIAL

  • Direct Meta, Snap, or Pinterest ads to your Pear-powered Landing Pages (in place of un-shoppable experiences) to speed up engagement and influence purchases.

  • Launch Pear Connect ads on your social channels (Meta, Snap, Pinterest) to bring the where-to-buy tech directly into your ad units. With Pear Connect, you’re able to choose which retailers or products to include in your shoppable campaigns. For example, include all products across one retailer to sell at a specific retail partner, launch one product across all retailers, or highlight all products across all retailers to provide the most comprehensive retail ecomm experience.
  • If you’ve previously run programmatic ads directing users to a Pear experience, consider retargeting those audiences with Pear Connect or shoppable Landing Page campaigns on social. These formats typically deliver higher add-to-cart rates, maximizing the impact of your campaigns.

  • Create a tailored audience of previous purchasers and retarget them with Direct-to-Cart media, making repeat purchases effortless and seamless.

CTV / DOOH

  • Pear turns advertising into instant storefronts. Prompt impulse purchases effortlessly by adding QR codes to your Connected TV (CTV) ads leading to a shoppable Landing Page or Direct-to-Cart link. Partner with a streaming service like Hulu, Amazon Prime, or Netflix to get started. 

  • Feature a QR code on your billboards pointing to your Store Locator or a shoppable Landing Page. Make it easy for shoppers to find your products online or in-store near them while they’re already on the go.

    Download our 1-pager on how to turn awareness ads into action.

DIRECT MAIL, ETC.  Anything clickable or scannable!

  • Direct mail can be a powerful tool when paired with shoppable experiences. Include a simple URL or QR code on your mailers to guide recipients directly to a shoppable Landing Page or partnered retailer Direct-to-Cart link.

  • Announce the launch of a new local retailer with a dynamic Sales Velocity Landing Page, promote seasonal or new products with Direct-to-Cart links, or target high-volume zip codes by guiding customers to your Store Locator.

    Pro tip: Focus on geolocation-based strategies. Highlight customers’ nearest purchasing options to increase urgency. The closer the inventory, the quicker the cart fills.

  • Every piece of content you create can now propel measurable impact. Blogs with embedded shoppable links and visual callouts (like “Click to Buy at [XYZ Store]”) help you effortlessly guide prospective customers into your funnel. 

    Pro tip: Tap into Pear’s rich analytics to understand customer behaviors, preferences, and patterns. Use this data to iterate campaigns, develop new products, and expand market reach.

Why shoppability matters

Adopting retail ecommerce solutions doesn’t just keep you relevant—it keeps you competitive. Shoppers expect convenience and personalization. Pear delivers both with the shortest purchase paths in the CPG industry. 

The stats speak for themselves:


Continue reading to discover how shoppable tactics can strategically increase your brand’s share of wallet: Actionable insights. Chevron

 

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